Are you still relying on Google to bring in new customers?
With AI-powered search reducing website clicks, it’s time to broaden your approach. Here are three powerful ways Virginia 826 businesses can reach new customers—no search engine required.
1. Build Your Email List
Email marketing is a direct line to your customers. Offer a special discount or free resource in exchange for their email address. Then, send regular updates, tips, and promotions to keep your business top-of-mind. Email lists are assets to your company. People have opted in to receive marketing messages from you! I suggest these two important email links: Review the CAN-SPAM Act. Second, get a solid email tool such as MailChimp or Constant Contact.
2. Get Social
Social media platforms like Facebook, Instagram, YouTube, TikTok, Reddit, and LinkedIn are where your customers spend time. Share behind-the-scenes photos, customer stories, and helpful tips. Respond to comments and messages promptly—people love doing business with brands that feel human. You should consider these DMs from social media users as a form of customer support. Letting these social media platforms work 24/7/365 is an easy way to scale your connection to prospects and existing customers.
3. Leverage Local Listings
Don’t forget about local directories and review sites such as Virginia826.com, Google Business Profile, Bing Places for Business, and Yelp. Make sure your information is accurate and up-to-date. Encourage happy customers to leave reviews—these can influence new clients even if they never visit your website. Remember, AI-powered search shows users an answer in their search results, so put at least one service or product in each listing.
Next week, we’ll talk about building your brand and community presence, so your business stands out in the 826 area—online and offline!
This is part two of a five-part series.